Thing Or Two became one of BAZ partners to work on the achievement of their goal to reach 15M monthly active users in MX while selling their portfolio of services.
Our goal was to help the digital bank industry in Mexico grow.
Challenge
Founded in 2002 in Mexico, today Banco Azteca is one of the most valuable brands according to BrandZ Top 100. Driven by the principle of financial inclusion, their products are easy to use and always oriented toward tech innovation.
In 2020 Banco Azteca reached 12M monthly active digital users and their goal is ascending to 15M MAU (60% of the non-digital users total) by the end of 2021. The Bank wasn’t looking only to acquire but to increase the sales of all the products they have available.
Strategy
Since Banco Azteca is oriented to democratize the financial institutions, Thing Or Two understood the need of driving a personalized promotion to each segment. By using our internal DSPs combined with our in-house optimization tool, Banco Azteca was able to maximize the awareness of their creative assets and focused on the best-performing placements.
· We had a steady growth month after month
· First month 1% deposits, six months after, 17% new deposits
· Click to Install rate – 0.07%
· More than 200 new FTDs on a daily basis
Let’s collaborate
We’re coming from the startup nation, from tech companies, from branding agencies and we wanted to mix it all together in order to bring the right value to the mobile world.
