150 Begin Rd., WE Tower, Tel Aviv 6492128,
Passeig de Gràcia 53, Atico, Barcelona 08007,


Automate tests,
analytics and optimizations to
boost your mobile
app growth.

As part of our advertising process, we developed certain tools that allow us to test, analyze, optimize and improve automatically the way we advertise, launch campaigns and deliver traffic to our clients.

With the tools that we built we are checking CR, traffic recommendations, onboarding and disabling traffic sources according to the results, and even optimizing traffic sources internally, within the sources of each publisher.

In-House Optimization Tools


AI Auto-Algorithms

Thing Or Two has several machine-learning auto-optimization tools. Our systems ensure that we are achieving our clients’ goals and constantly optimizing towards your unique KPI goals.

Our most recent tool, Two Feeds, is a deep funnel optimization tool. Our team uses it to perform deep data analysis across multi-channel campaigns. We bring cross-platform data to one place so we can scale and optimize across large data sets and provide you with the best return on your paid media investment.

Fraud Prevention Tools


Early Detection

Thing Or Two builds its own in-house fraud detection tools. It’s a constantly changing industry and we understand that it means we need to constantly innovate for you to maintain the integrity of your marketing campaigns.

The tools we build into our platforms make sure we minimize the costs of fraud for all of our clients. Every day, our systems automatically reject thousands of conversions to guarantee that your product reaches real users.

Let’s Collaborate

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