Banco Azteca
Driven by the principle of financial inclusion, their products are easy to use and always oriented toward tech innovation.
![](https://thingortwo.com/wp-content/uploads/2023/06/Banco.png)
The challenge was to reach 15M monthly active users in MX while selling their portfolio of services. The Bank was looking to acquire & to increase the sales of all the products they have available.
Our Strategy
Since Banco Azteca is oriented to democratize the financial institutions, Thing Or Two understood the need of driving a personalized promotion to each segment.
![](https://thingortwo.com/wp-content/uploads/2023/06/banco-azteca-phoneee.png)
Our Solution
By using our internal DSPs combined with our in-house optimization tool, Banco Azteca was able to maximize the awareness of its creative assets and focused on the best-performing placements.
The Results
200%
ROAS (after 6 Months)
500%
ROAS (after 10 Months)