Retargeting
When it comes to reaching potential users, the real challenge is presented by users who engage only in the first stages of the conversion funnel – they may click on the ad and even install the app, but then they do not open it or continue through the funnel. This leads to missed opportunities to convert these users into active customers.
Retargeting is an additional strategic approach we offer to help you succeed and regain your lost users.
This approach also applies to users who haven’t engaged in a long time, by targeting them with highly customized ads and compelling CTAs to catch and maintain their interest.
A combination of data processing and improved strategies based on your KPIs will ensure that all your engaged users become part of your audience, increasing conversion rates as well as revenue.