SHALOM ISRAEL
150 Begin Rd., WE Tower, Tel Aviv 6492128,
[email protected]
HOLA SPAIN
Passeig de Gràcia 53, Atico, Barcelona 08007,
[email protected]
WANT TO JOIN THE TEAM?
wa[email protected]
August 15, 2021

eToro

With a different targeting, we’ve managed to achieve 40% ROAS after 6 months that turned into 500% ROAS after 10 months.

Task

Our goal was to acquire new users in strategic geos for eToro

  • Strategy

    Brand, UA

  • Client

    eToro

Challenge

Beating the competitors.

During Covid-19, new and old trading apps invested a lot of their money in UA and branding creating an environment of extreme competition.

With over 20 million users across the globe in over 100 countries, eToro is the leading social trading platform. The user-friendly platform allows you to trade cryptocurrencies, stocks, exchange-traded funds (ETFs), and commodities. In particular, eToro offers a bunch of social features where users can interact with and learn from each other. You can follow the best investors and mimic their trades.

Our goal was to gain new users for eToro in strategic Geos.

Strategy

Change your segment

After a market research, we found out that our competitors are mostly targeting a young audience aged 18-24 (Robinhood type users). Knowing that other apps are more trendy/popular than eToro for these age groups, we decided not to go into a bidding war focusing on the same users but instead focused on aged 28-40, which were also getting into the market by the many but were also less excited/without any connection to the trendy apps.

· We had a steady growth month after month
· First month 1% deposits, six months after, 17% new deposits
· Click to Install rate – 0.07%
· More than 200 new FTDs on a daily basis

Growth in new deposits (in 6 months)
0%
0
ROAS (after 6 months)
0
ROAS (after 10 months)

Let’s collaborate

Send us an email, to discuss about your mobile growth

We’re coming from the startup nation, from tech companies, from branding agencies and we wanted to mix it all together in order to bring the right value to the mobile world.

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