User Generated Content (UGC)
People ultimately trust other people, so it’s essential to think of UGC as the modern-day word of mouth. Brands have to fight to be seen online, and competition is fierce for audience attention. UGC offers an original perspective on your products and gives credibility to your brand.
The combination of simple, authentic, eye-level content together with proper and effective sponsored promotion represents the ultimate mix for today’s digital marketing landscape.
Production
• Direct negotiation of ad space and time slots with globally recognized media partners.
• Pre-campaign benchmark analysis and creation of a tailored media plan based on your goals and KPIs.
• Close monitoring, optimization, and data-driven analysis of your campaign through our in-house AI technology.
By applying the broadest range of traffic sources currently available, including some of the top traffic providers on the market, our team constantly works to find new ways to boost your profitability toward a higher ROAS while maintaining a low CAC.
100% Real Creators
All creators are genuine, have been vetted by our team, and have proven their ability to create engaging videos.
Tailored Creator Matching
We discover, recruit, and vet relevant creators and work with them to produce authentic creative that sells.
End to End
Your team doesn’t have to spend time recruiting, managing, or paying creators.
Content Ownership
All videos are yours to embed, share, edit, upload, and publish across your website, social media, and ads.
Creative Approach
TikTok Promotion
Content from real users is likely to perform well on TikTok because of its relatability and authenticity. UGC videos on TikTok had a 22% higher score than brand videos. Additionally, UGC videos were found to have a much bigger emotional impact than brand videos. TikTok UGC videos could encode emotion 22% better than brand videos. Plus, their encoding score was 4.7x higher than Facebook ads and 10x higher than conventional ads. This speaks volumes about the power that user-generated content on TikTok has to emotionally engage your audience.